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Dodge celebrates 40 years of performance with Furious Fuchsia Challengers

February 8, 2010

Filed under: Classics, Coupe, Performance, Dodge

2010 Dodge Challenger R/T and SRT8 in Furious Fuchsia - Click above for high-res image gallery

For the record, the Dodge Challengers you see above are not pink. Despite a Pepto-ish hue, they’re actually Furious Fuchsia. It would seem that Chrysler is choosing not to remember that it offered a similar shade back in 1970 and 1971 known as Panther Pink. This despite the fact that Dodge president and CEO Ralph Gilles tells us in the press release after the break that the R/T Classic and SRT8 Furious Fuchsia editions “[commemorate] four decades of Challenger performance” and “modernize one of the most memorable hues from 1970.”
It seems to us that if it’s acceptable to reintroduce Plum Crazy in its original purple flavor that it’s equally okay to call these cars Panther Pink, but whatever. In any case, there’s also an optional set of Pearl White performance [...]

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