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REPORT: China rolls out 89 new models in six months - that’s one every two days

July 3, 2009

Filed under: Car Buying, Trends, China, Plants/Manufacturing

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We’ve been hearing Chinese officials say for quite some time now that there are far too many automakers in the country for a healthy market in the long-term, but we didn’t realize until today just how out-of-hand it may be. According to state-run Chinese news agency Xinhua, China has seen an unprecedented 89 new automobile launches so far this year.
That’s surely a big number, but it doesn’t really hit home until you consider that 89 vehicles in the first half of 2009 averages out to a new or heavily revised vehicle appearing in China once every two days. Of those new designs, 73 were cars, nine were SUVs, six were MPVs and - in contrast to typical American vehicle launches over the same period - only one was a crossover.
As you’re surely aware, 2009 is [...]

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