Ask The Best And Brightest: How To Sell The New GM?

May 31, 2009

Advertising Age asked the same question of a brace of marketing experts, with predictably hilarious results. Early on, one Mad Man suggests revamping GM by introducing “a promotion that would transform General Motors into America’s first truly owner-owned company: The government issues anyone who purchases a new GM vehicle in the next 12 months 1,000 [...]