Browse > Home / News / 2009 Detroit Auto Show: Which Direction Will GM Push Pontiac?

2009 Detroit Auto Show: Which Direction Will GM Push Pontiac?

January 13, 2009

In an interview at the 2008 Detroit Auto Show, Susan Docherty, Vice President of Buick/GMC/Pontiac, gave us a hint at what the future holds for Pontiac. There are two different paths currently being discussed, Docherty told us.
One idea is to keep Pontiac faithful to its current leanings as a performance brand. There would be two or three low-volume, rear-wheel drive models and that's it. The path is more traditional, but also more risky as Pontiac would become more of a halo brand and have less money making potential.
And the other possible scenario? Turn Pontiac into a brand that favors sporty, high-tech cars that fall a little lower on the pricing scale. Think Pontiac Vibe. And when additional models are added, they would aim to compete with Honda and Scion instead of Toyota and Ford. [...]

continue article > > .