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Swedish Sell-A-Thon! Ford reconsiders selling Volvo

December 1, 2008

Filed under: Ford, Volvo

Ford announced today that it’s “re-evaluating strategic options for Volvo Car Corporation”, which in plain English means that it may sell the Swedish brand that it’s owned since 1998. The Dearborn-based automaker says this re-evaluation will take about three months, during which Ford and Volvo will work together as they always have. While the sale of Volvo will be no doubt be decided upon during this time, Ford has also said it will be working on propping Volvo up as a stand-alone business since the Premier Automotive Group, which once included Volvo, Jaguar, Aston Martin and Land Rover, has been dismantled. There’s no mention of how much Ford thinks it can get for Volvo or whether any companies have actually expressed interest in the foreign brand known most for slavish devotion to safety. Though Volvo sales have been down sharply this year, the same can be said [...]

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