Is BMW hypocritical for marketing to gay clientele without extending worker benefits to the same?

March 30, 2006

Filed under: Etc., Marketing/Advertising, BMW
Can BMW
eat its cake and have it too?
That’s the question Joe LaMuraglia is asking about the German
automaker. The editor of Gaywheels.com questions how it is that the
Bimmer-builders fail to offer same-sex benefits to employees, yet buys ads in gay-oriented publications such as OUT or
The Advocate. This behavior stands in sharp contrast to such automakers like Subaru and Volvo, who offer same-sex
benefits to their workers, as well as advertise in gay-oriented media.
LaMuraglia is quick to point out
that he is not advocating a BMW boycott. He does, however, question why OUT and Advocate, would accept such
funding while being fully aware of BMW’s policies.
Shout out your opinion in Comments.
[Source:
Gaywheels.com]
Is BMW hypocritical for marketing to gay clientele without extending worker benefits to the same? originally appeared on Autoblog on Thu, 30 Mar 2006 18:03:00 EST. Please see our terms for use of feeds.

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